PCMA Brain — Ops V3
Dashboard V1 Plandome Sales Invoices Expediter Meta Funnel Reminders Reminder Copy Theme Studio PCMA Studio Council Edge Cross-Brand Brain Command Center Manual Email Health Manual
Every panel is tagged with its engine (handbook name) + brand: PCMA PCMA-only · Plandome Plandome-only · Dual Dual = cross-brand / whole-database. Panels are grouped by these badges so brands never read as bare-adjacent.
● Band 1 — Dual / whole-system cross-brand & whole-database reporting
Communication Safety Gates · CRM Circuit Breaker · Universal Contact SyncDualheader status strip — Last GHL Sync (Universal Contact Sync / Omnipresence)
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Response Inbox (inbound replies — auto-pulled every 15min)
AI-Analyzed Daily Operational ReportDualinbound reply inbox + ‘Email daily report now’ (AI daily operational report)
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Inbound Exclusions (noise filter — service pitches, marketing lists, lead-broker platforms)
Inbound Exclusions (Noise Filter)Dual
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System Gaps & Health (passive detector)
System Gaps & HealthDualpassive invariant detector — whole system
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Efficacy Verdict (actual vs projected)
Efficacy VerdictDualactual vs projected — whole system
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Conversion Funnel KPIs (rolling 30d, with targets & deltas)
Business Intelligence LayerDualconversion funnel KPIs (rolling 30d)
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Database Health
Database HealthDualwhole-database / cross-brand counts (PCMA + Plandome GHL)
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Conversion Funnel
Conversion FunnelDualPCMA + Plandome funnels (each sub-funnel badged below)
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Meta Ads Funnel System (per-theme: form-fills → qualified → fork → booked → paid → showed-up → closed; named leaks)
Meta Conversions TrackingDualper-theme Meta ads funnel
⚠ Heads up — Meta Ads Funnel System is provisional — figures show ‘coming soon’ / zeroes depending on the Meta API state. Treat as indicative only until the API is fully wired.
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Pipeline Health
7-Tier Lead Conversion PipelineDualcanonical home for 7-Tier pipeline activity
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Prospector Intelligence
Prospector Intelligence Engine (Lead Finder)Dualsummary — full dashboard at /dashboard/prospector
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Portal Engagement
Portal EngagementDual
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Prospector Self-Improving Loop (Task #452 · bandit arms · base coverage · learned weights · targets)
Prospector Self-Improving LoopDual
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Prospector Diagnostics (per-stage drop-off · layer efficacy · dispatch health)
↳ Prospector Intelligence Engine (Lead Finder) — Diagnostics — per-stage drop-off · layer efficacy · dispatch health · same engine
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Stalled & At-Risk
Stalled & At-RiskDual
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Message Efficacy Leaderboard (per-template, 30d)
Message Efficacy LeaderboardDualper-template, 30d — across both brands
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Pool Definitions (why two screens disagree)
Pool DefinitionsDual
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Revenue Priority Queue (7 pools ranked by value × effort)
Revenue Priority QueueDual
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Triage & Hygiene (no-opp recency · dormant · dead-pool)
Triage & HygieneDual
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Cohort Decay (weekly)
Cohort DecayDual
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Unit Economics (spend / CPL / CPA / ROAS)
Unit EconomicsDualspend / CPL / CPA / ROAS
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● Band 2 — PCMA PCMA-only engines
Room Engine
Four Rooms Conversion Engine (Room Engine)PCMA
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Outreach & Comms
PCMA Ads Nurture EnginePCMAoutbound comms volume · blocks · also covers Campaign Dispatch (Waves) & Abandoned Checkout
Pipeline-tier movement is reported once in Pipeline Health (canonical) and is not repeated here.
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● Band 3 — Plandome Plandome-only engines
Plandome Nurture
Plandome Nurture EnginePlandome
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Plandome Gold-Pool Actions (lost-recoverable · stale opps · upsell · no-show rebook)
Plandome Gold-Pool ActionsPlandome
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● Band 4 — Reminders & Waves Show-Up / Booking Reminder Engine & Campaign Dispatch — Dual
Reminder Delivery & Show-up Funnel (per-theme: T-24h / T-2h / T-15min sent → delivered → failed → escalated, plus show-up rate)
Show-Up / Booking Reminder EngineDual
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Reminder Copy — Show-up Rate by Wording Version (per theme + slot: each row is one wording snapshot. Window: 90d. Leader = best show-up rate among versions with ≥5 resolved bookings. Use "Promote" to swap the active template, or enable auto-promote below.)
↳ Show-Up / Booking Reminder Engine — Reminder Copy A/B — show-up rate by wording version · same engine
Auto-promote winners
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Controlled-Cohort Campaigns (armed but not fired by default)
Campaign Dispatch (Waves) EngineDualcontrolled-cohort campaigns
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Auto-refreshes every 60s · —