4 contact(s) need human response View Queue
396 contact(s) replied — needs human response
30 prospect(s) permanently failed dispatch (max retries exhausted)
7 portal lead(s) stalled 14+ days with no activity
Brain Command Centre — Key MetricsDualTop-line KPIs span both brands (PCMA + Plandome)
9548
Total Contacts
8980
Pipeline Enrolled
480
Messages Today
SMS: 2 | WA: 0 | Email: 478
73
PCMA Portal Regs
Today: 0 | Week: 15
49
Tool Completions
32.9% of leads | Avg 0.7/lead
1
Offer Doc Views
0
Applications
0
Elite Partners
7-Tier Lead Conversion PipelinePCMAPCMA education funnel
End-to-End Conversion Funnel
⚠ Heads up — Conversion percentages start from total GHL contacts, which include Dual (both-brand) and Plandome records — so this PCMA-labelled funnel can be inflated at the top. Read the rates as directional, not exact.
GHL Contacts
100.0%
9548
100.0%
Pipeline Enrolled
94.1%
8980
94.1%
Tier 1 Sent
37.5%
3585
37.5%
Link Clicked / Engaged
0
0.0%
Portal Registered
73
0.8%
Used 1+ Tool
24
0.3%
Offer Doc Viewed
1
0.0%
Fit Check Clicked
0
0.0%
Application Submitted
0
0.0%
Elite Partner
0
0.0%
Queued: 4634 Sent: 3585 Engaged: 0 Registered: 73 Elite: 1 Opted Out: 243 Not Enrolled: 520 Link Clicks: 256/27303 (0.9%)
PlandomePlandome band — separate brand below
Plandome Nurture EnginePlandomePlandome portal & registrations
Plandome Portal
⚠ Heads up — Portal Tool Tracking for Plandome is also reported on the Plandome Sales Dashboard (/plandome). Treat /plandome as the canonical home for Plandome portal tool detail.
43
Registrations
Today: 2 | Week: 26
5
Tool Completions
9.3% of leads | Avg 0.1/lead
1
Assessments Booked
2.3% conversion
11
Stalled (14+ days)
No activity
Plandome Conversion Funnel
Invited
100%
3608
100%
Opened invite
20.8%
750
20.8%
Arrived (clicked)
31
0.9%
Registered
43
1.2%
Used ≥1 Tool
4
0.1%
Assessment Booked
1
0.0%
Top Tools
Planning Permission Decoder
4
Project Risk Scanner
1
Source Breakdown
nurture_invite 31
direct 12
Property Type
Unknown 31
developer 5
homeowner 6
landlord 1
Plandome Win-Back Cohort
LIVE — re-approaching Open full list →

These are Plandome leads who went quiet or were marked lost in the sales pipeline (no-shows, follow-ups that stalled, decisions left hanging, on-hold, or lost). The Brain reads each lead's notes, decides who is still worth winning back versus a hard no, and — when switched on — gently re-approaches the winnable ones through the normal safety limits. Leads who clearly opted out are parked permanently (and it's reversible).

0
Worth Winning Back
Brain says: still chase these
0
Being Reviewed
Reading notes / deciding
46
Hard No (Parked)
Opted out — left alone
46
Total In Cohort
All lost/stalled leads found
Why they stalled
lost 46
Contact Health
Dual (PCMA + Plandome) 8277
Plandome Only 279
Prospector 497
PCMA Only 495
Delivery Issues
No Channel (no email/phone) 387
Email Invalid 14
Send Failed (pipeline) 46
Unsubscribed 243
No Email Address 840
Last Contact Sync 56m ago
Plandome Nurture V2
7594
Active
12
Converted
4124
Sent (30d)
Portal Invitation 7582
Re-engagement 12
Prospector Intelligence
2636
Companies
2640
Prospects
Dispatched 0
Replied 0
Full Prospector Dashboard
Pipeline 7-Tier Funnel
T1: Free Tool
3950
T2: Case Study
1567
T3: VSL
1290
T4: Masterclass
1276
T5: Strategy Call
656
T6: Offer Doc
173
T7: Quarterly
16
By ICP
Aspiring Dev 8964
Scaling LL 9
Time-Poor Pro 4
Active Proj 3
Conv. rate: 0.0%
Portal Brain — Paths
A
Fast Track
1
B
Video First
2
C
Masterclass
1
D
Diagnosis
16
E
Re-engage
53
Stage Progression
Stage 1: Registered 49
Stage 2: 1 Tool Done 23
Stage 3: 2+ Tools 0
Stage 4: Partnership Ready 1
Momentum
stalled 53
active 18
accelerating 2
By Source
pipeline 47
free-community:house-to-flat 10
direct 8
tool-preview-cost-estimator 1
tool-preview-deal-analyser 3
tool-preview-compliance-checker 1
tool-preview-site-scanner 2
admin-test 1
Lead Score Distribution
Cold (0-20)
49
Warming (21-40)
16
Engaged (41-60)
5
Hot (61-80)
3
Ready (81-100)
0
Top Converting Tools
Unit Mix Optimiser
100.0%
Site Scanner
33.3%
Deal Analyser
6.7%
Strategy Selector
5.0%
Development Cost Estimator
0.0%
% who viewed offer doc after
Revenue Projection
Conversion Rate 0.0%
Monthly £897
Annual £10,764
30-Day Cohort Funnel
Registered 52 (100%)
Tool Completed 14 (26.9%)
Multi-Tool (2+) 1 (1.9%)
Offer Doc Viewed 0 (0.0%)
Applied 0 (0.0%)
Call Booked 0 (0.0%)
Conversion Events
VSL Views 17
Webinar Regs 0
Live Webinar 0
Fit Check 0
Contacts by Tier
Platinum 0
Gold 0
Silver 0
Bronze 9548
Tool Completions — Top 10
Strategy Selector
20
Deal Analyser
15
RRA Compliance Checker
3
Site Scanner
3
Planning Permission Decoder
2
Project Risk Scanner
2
Commercial Conversion Scorer
2
Unit Mix Optimiser
1
Development Cost Estimator
1
48
Follow-up emails
0
Replies received
Portal Activity
register
lally PLA
6m ago
register
abhishek roy PLA
1h ago
register
thefpa team PLA
12h ago
register
david PLA
15h ago
room email
Mohammad yasin Ac-Proj
16h ago
register
info@dacbeachcroft.com PLA
18h ago
register
Mohammad yasin Ac-Proj
18h ago
register
info@colas.co.uk PLA
18h ago
register
info@oakwood.com PLA
19h ago
register
stephen head PLA
1d ago
register
andrew PLA
1d ago
register
b.slupski@crownenergy.co.uk PLA
1d ago
tool start
brijesh patel Asp-Dev · T02
1d ago
tool complete
graham Asp-Dev · T02
3d ago
tool start
graham Asp-Dev · T02
3d ago
room email
Jeyarooban Sc-LL
3d ago
tool start
brian endersby Asp-Dev · T02
3d ago
room email
Jeyarooban Sc-LL
4d ago
tool complete
Wasim Asp-Dev · T05
5d ago
tool start
Wasim Asp-Dev · T05
5d ago
room email
Bettina Yahia Sc-LL
5d ago
room email
Jeyarooban Sc-LL
6d ago
tool start
Jeyarooban Sc-LL · T01
6d ago
phone verified
Jeyarooban Sc-LL
6d ago
register
Jeyarooban Sc-LL
6d ago
Pipeline Activity
6m ago PCM A Ma — [SMS] Contact messaged 3.3h ago (6h cooldown)
7m ago PCM Alex — [SMS] Contact messaged 3.2h ago (6h cooldown)
8m ago FUN Shabbir Ghafoor — theme=house-to-flat fields_mirrored=0 candidates=0 dropped=[] ok=True
8m ago FUN Shabbir Ghafoor — house-to-flat: single email sent to 6 recipients
8m ago FUN Shabbir Ghafoor — house-to-flat → SDR Neha
9m ago PLA tony segui — hot-lead SLA 15m — respond by 2026-06-17T10:36:47.754352+00:00
9m ago PLA tony segui — instant first-touch via sms (manual_tag)
9m ago FUN tony segui — tag=decision-pack-lead-shopfront theme=commercial-business-planning action=first_touch
9m ago FUN tony segui — dest=plandome src=meta_dp_shopfront
9m ago FUN tony segui — theme=commercial-business-planning dest=plandome src=meta_dp_shopfront bridged=True lead_created=True
9m ago FUN tony segui — theme=commercial-business-planning fields_mirrored=11 candidates=11 dropped=[] ok=True
11m ago FUN a ali — theme=house-to-flat fields_mirrored=0 candidates=0 dropped=[] ok=True
11m ago FUN a ali — theme=house-to-flat fields_mirrored=0 candidates=0 dropped=[] ok=True
11m ago RES plandome: 0 new / 0 dup / 0 unlinked
11m ago FUN a ali — house-to-flat: single email sent to 6 recipients

ContactMessageObjectionSuggested ReplyAction
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From: PCMA Academy <resources@thepcma.uk>
Portal URL
https://portal.pcma.co.uk
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Zoya Abid
PCMA Team