PCMA BRAIN — AS-IS LEAD JOURNEY MAP All active routes, sequences and exit points as currently configured
Entry Point A — Incoming Lead
New Meta Lead Facebook / Meta Ad form filled in
Contact created in GHL automatically
Entry Point B — Imported Contact
Imported Contact Bulk CSV import (legacy / Plandome list)
~6,076 contacts in Brain DB
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Step 1
GHL fires webhook to Brain POST /api/webhooks/new-lead
Step 1
Stored in Brain DB No automatic enrolment — must go through Wave Engine first
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Step 2 — ICP & Intent Detection
Brain reads GHL tags
Asp-Dev Sc-LL TP-Pro Ac-Proj Source: meta_high_intent (if "high intent" tag)
or meta_warm (all others)
Step 2 — Wave Engine
Selects next batch of contacts
Schedule: 50 → 200 → 500 → 1,000 → 2,000 → all
Min 7 days between waves · Tier-prioritised
Checks at 8AM UTC daily
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Step 3 — Cooling-Off Period
nurture_eligible_at = NOW + 7 days
Contact queued — 6AM scan picks up after 7 days
Step 3 — Safety Gate ◆ Decision
All safety checks must pass:
✅ Delivery rate ≥ 95%
✅ Bounce rate < 3%
✅ Spam rate < 0.1%
✅ Opt-out rate < 2%
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↓ PASS
→ FAIL
Step 4 — 6AM Daily Scan
Eligible contacts enrolled into Nurture
Skips: already in nurture · unsubscribed · converted
Cap: max 200 active sequences · Priority: Platinum → Bronze
Step 4a — Human Approval
Wave preview reviewed & approved in dashboard
BLOCKED
Wave paused
Retried next day at 8AM until safety improves
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Step 5 — Wave Send
GPT-4.1-mini generates personalised email
Unique angle per contact (Team Power, Risk Reduction, Legacy Vision…)
Sent via GHL — From: Zoya Abid · resources@thepcma.uk
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Step 6 — 14-Day Post-Wave Flag
Non-converts automatically queued for Nurture
Source tagged: wave1_reactivation
nurture_eligible_at = NOW → picked up at next 6AM scan
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Both paths converge here — 6AM daily scan enrols all eligible contacts into the Nurture Engine
Max 200 active sequences · Priority order: Platinum → Gold → Silver → Bronze · Unsubscribed always excluded
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NURTURE ENGINE — 8-Step Drip Sequence over 90 Days All messages generated by GPT-4.1-mini · Sent via GHL (email preferred, SMS fallback) · From: Zoya Abid, resources@thepcma.uk
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1 / 8 Day 3 ★ ICP-Personalised Opener — tailored to ICP type
2 / 8 Day 7 Generic Value content
3 / 8 Day 14 ★ ICP-Personalised Case study angle
4 / 8 Day 21 ★ ICP-Personalised Objection handling
5 / 8 Day 35 Generic Social proof
6 / 8 Day 49 Generic Urgency / scarcity
7 / 8 Day 63 ★ ICP-Personalised Final push
8 / 8 Day 90 Generic Breakup / re-engage
★ ICP-Personalised steps use the contact's icp_type to tailor the message. Contacts with no ICP (Unknown) receive generic content on all steps.  |  ICP Types: Asp-Dev Aspiring Developer   Sc-LL Scaling Landlord   TP-Pro Time-Poor Professional   Ac-Proj Active Project
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AT EVERY STEP — Brain checks for conversion signals before sending
Offer URL clicked  ·  Portal registered  ·  brain-member or brain-conversion tag in GHL
If any signal detected → contact exits nurture immediately → enters Ascension Engine
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ASCENSION ENGINE — Closing Sequence
Triggered when buying signals detected (offer viewed · portal registered · discovery call clicked)
Runs independently of Nurture · Focused on converting warm prospects into members
Webhook: POST /api/ascension/convert
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Exit — Converted
Becomes a Member
Nurture & Ascension stop
GHL tag: pcma-portal-registered
Portal: portal.pcma.co.uk
Price: £897/month
Exit — Sequence Completed
All 8 steps delivered
Status → completed
Quarterly touch activates
Re-engages every 90 days
Keeps contact warm long-term
Exit — Opted Out
Permanently Excluded
unsubscribed = true
GHL tag: pcma-unsubscribed
Excluded from Wave, Nurture
& Ascension — no exceptions
GHL Tags Brain writes back on sync:   pcma-portal-registered pcma-offer-viewed pcma-model-downloaded pcma-real-deal pcma-unsubscribed PCMA-Tier-Silver PCMA-ICP-Asp-Dev   |   Sender: Zoya Abid · resources@thepcma.uk · SMS signed "- Zoya, PCMA"   |   Offer: thepcma.uk/elitepartners · £897/month · No lock-in